For the first time in 23 years, Porsche has invested in Super Bowl advertising. The successful company is showing off by showing its new electric car; the Taycan.
A Taycan is stolen from the Porsche Museum and chased by other valuable Porsche cars. That roughly sums up the action in Porsche’s new and extremely costly commercial. The premiere took place at the Super Bowl 2020, with around 100 million viewers following the finals of American football. Watch the full movie below.
The Super Bowl match is one of America’s most-watched programs, and the price of broadcasting television advertising during the final is therefore extremely expensive. A 30-second commercial costs approximately $435.000!
The recording took place in mid-November last year in Heidelberg and Stuttgart, Germany. It showcases both Porsche’s future and proud history.
Image courtesy: Porsche
