Ferraris are an enigma. They’re the crown jewel of everyone’s childhood Hot Wheels collection. They’re the eponymous symbol of class and wealth. They are more than just cars. They are the ultimate symbol of power, speed, and fun. But what exactly is it that makes them so expensive? Sure, they’re Ferraris – but what are the technicalities behind the price tag?
Is it like supreme where they’re inherently worthless outside of hype? Are they like diamonds where a select few individuals control the price? Maybe, there is something more. Here, we’ll explore the intricacies and the stories behind one of the world’s most iconic brands. We’ll peel back the layers of popular hype and get to the real reason why Ferraris have such an incredibly high price tag.
You’ve Got To Drive One
Ferraris are the stuff of dreams. But why? Well, there’s only one way to know what makes a Ferrari so unique: you have to drive one. We’re not talking about the mundane stop and go traffic. Why? So you can take a supercar a maximum of 20 miles per hour while the TikTok influencers at Ocean Prime stare?
No. That’s amateur hour. Take a visit to just Southeast of Los Angeles. Between Coachella and Palms Springs is Ferrari of Rancho Mirage, the perfect spot to take a test drive. There’s an infinite amount of roads where you can open that engine right off the 10. No packed freeways or waiting in line just to get to third gear. It’s there where you’ll feel how eight decades of excellence justifies that price tag.
Limited Supply, High Demand
Pricing is deeply related to two things: supply and demand. When it comes to Ferraris, there is extremely high demand. How many millionaires and billionaires are there in the world? The number of people that want to have a Ferrari and the number of people that can afford a Ferrari vastly outnumbered the amount of available Ferraris. If everybody in the world wanted a Toyota Corolla, there would be adequate supply and an extremely affordable price. But not many goes to sleep dreaming about putting the top down on a candy red Corolla.
Quality Materials and Style
Then we get down to the materials. The components that make up a Ferrari are—you guessed it— of the highest quality. From the suspension to the panels, the rims to the Italian leather, everything is made and inspected by well-paid professionals. Before it is let out of the factory, it undergoes a rigorous quality assurance check for both functionality and style. Ferrari is so deeply ingrained into the world of high luxury fashion that customers have come to expect that each Ferrari comes out perfect. That reflects in the cost.
Honestly, if you’re going to spend on a dream car, would you expect to get it for cheap? Would you trust it? No. Things of clear and potent value were meant to be priced a certain way. Plus, when it comes to a brand like Ferrari, it’s not a matter of how much the car cost. It’s a matter of how bad you want it.
